By: Gene Walden, Senior Finance Editor January 23, 2018
The National Football League’s (NFL) 52nd annual championship game, to be played February 4 at U.S. Bank Stadium in Minneapolis, will have a significant economic impact on both the city that hosts it and the fans who attend.
By the numbers
The amount of additional revenue the Twin Cities area is expected to rake in from game-related expenditures
The championship game, along with the many events staged during the two week period prior to the game, will bring an estimated $407 million in new spending to the Minneapolis-St. Paul area, according to a study by Rockport Analytics LLC entitled “Pre-Event Estimate of the Economic Impact of Super Bowl LII on Minneapolis-St. Paul.”
The report further explains that “this will come from both the local travel spending of visitors and an estimated $122 million of local game/event operations expenditures. About $68 million in regular tourism activity will be displaced by the event, however, resulting in net incremental spending of $338 million.” Additional state and local tax receipts will result in an estimated net windfall of over $29 million for state and Twin Cities area municipal governments. In addition, the City of Minneapolis will also receive a at least $4.9 million from the Minnesota Super Bowl Host Committee as reimbursement for the extra cost of providing public safety, facilities, parking and traffic management for the 10-day event.1
The number of non-resident visitors to Minneapolis for the game and events surrounding the game
According to the Rockport Analytics report, about 48% of those visitors will stay overnight for slightly over 4 nights generating over 230,000 room nights at area hotels. The 10 days of activities prior to the game are also expected to attract about 1 million attendees, although most will be from the Twin Cities region, according to the Minnesota Super Bowl Committee.2
The average amount of money that each of the 125,400 visitors are expected to spend each day in the Twin Cities metro area
That’s well beyond the typical tourism spending average of slightly over $118 per day, according to the Rockport report.
The estimated amount consumers spent nationally for the big game in 2017
That includes the cost of parties, TVs, jerseys, and other expenses, along with approximately $132.55 million in bets at Nevada casinos, according to the website Statista.com (“Super Bowl - Statistics & Facts”).
The amount advertisers spent on a 30-second ad during last year’s championship game, according to Statista.com
Consider this: an ad during the first championship game cost $42,000 back in 1967,3 which, by today’s standards, would be equivalent to $314,711.49.4
$3,000 to $14,499
The price you would probably have to pay to buy one ticket to the game
The price for a single ticket to the game posted in January 2018 on the website Ticket Expert, ranged from about $3,000 to $11,600. But you can certainly spend more, including $14,499 for the Platinum package, which includes field-level club seats, a pre-game experience at the newly renovated Armory venue, access to the Delta Sky 360 Club and a post-game on-field experience.
$53 to $345
The cost of parking
Parking for the event can run about $53 to $345, depending on proximity to the stadium, according to quotes at the parking reservations site Vivid Seats.
$350 to $8,000+
The cost of lodging for out-of-towners attending the game
Paying for lodging during the weekend of the game can vary dramatically, but those fortunate enough to find lodging within a fairly close drive of the stadium will definitely be paying a premium. At the travel site Expedia, the vast majority of hotels and motels in the Twin Cities and nearby suburbs were sold out as of early January, but motels with vacancies were charging about $350 to $600 per night.
Airbnb lodging, which tends to be in private homes, could cost even more. For instance, one home owner was offering their home for about $2,000 per night with a four-night minimum, which would bring the bill to $8,000. Many other homes were on the market for about $1,000 a night, but typically had minimum night requirements that pushed the price up to $3,000 to $4,000.
The average amount each fan spent for concessions at the 2017 game
Philadelphia-based Aramark Corp. reported that fans spent an average of $95.41 each at the 2017 game in Houston. Food and beverage prices reported by those attending the game included cocktails for $15 a piece or $30 for a double, domestic beer for $12 a bottle, and wine in a cup for $11; a burger for $16, a foot long hot dog for $10, a regular hot dog for $8, a chicken sandwich for $16, fries for $7, and nachos for $14.
The amount each player on the winning team received for playing in the 2017 championship game
To the winners go the spoils, but not all of the spoils. Every player on the losing team received $53,000.5
1 Star Tribune
2 CBS Minnesota, How Many People Will Be in the Twin Cities for the Super Bowl? http://minnesota.cbslocal.com/2017/11/14/good-question-super-bowl-attendance/
5 Sports Illustrated. : https://www.si.com/nfl/2017/02/05/super-bowl-payment-winners-losers-falcons-patriots-bonus
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